SMASHBURGER -JERSEY BURGERS TO BENEFIT BOSTON MARATHON VICTIMS

JERSEY BURGERS TO BENEFIT BOSTON MARATHON VICTIMS

13 Smashburger Locations to Change the Name of Its “New Jersey Burger” to “Boston Burger;” Company to Donate $1.00

from Every Burger Sold from May 1 - 3 to One Fund Boston

Leave it to Smashburger to come running to the aid of Boston. I must say I am not surprised. I have met the owners a few times and they are about as humble as they come around here. I was very happy when I heard about what they had in mind. Smashburger, the nation’s fastest growing “better burger” restaurant, operating 13 stores throughout Northern and Central New Jersey under Mascott Corporation, today announced that it will officially change the name of its New Jersey Burger to the Boston Burger on May 1 - 3 and donate $1.00 from the sale of every burger sold to One Fund Boston.

Created by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino, One Fund Boston was created to raise money for those most affected by the tragic events that unfolded during The Boston Marathon. One Fund Boston seen an outpouring of support from philanthropists, businesses and individuals eager to help the more than and three who were killed, according to the organization’s website.

“In light of the terrible tragedy that took place during the Boston Marathon, we wanted to show our support for the families of those who died and were severely injured.” said Scott Gillman, CEO of Mascott Corporation.  “For many of the injured, the road to recovery will be long, so we wanted to show that they remain in the thoughts of New Jerseyans statewide.”

At Smashburger, the secret is in the smash.  It starts with 100-percent – fresh, never frozen, Certified Angus Beef that is smashed on a 400 degree flat grill to sear in its juicy flavor.  To further the “better burger” experience, its delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, cheeses and highest-quality condiments. Smashburger’s juicy burgers are served alongside its hand-spun Häagen-Daz® shakes, Stewart’s® bottled sodas, tempting sides and regional menu items crafted to please local palates.

Its North Brunswick menu will include regional favorites like the New Jersey Smashburger – 100-percent Certified Angus Beef burger topped with applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun.  Its Best’s Hot Dogs are made with New Jersey’s famous Best’s Beef brand hot dogs, and are available in a regional version – the Jersey Dog topped with sauerkraut and spicy brown mustard.

Smashburger’s signature recipes and Create Your Own burgers are smashed fresh, served delicious every time.  More than just burgers, customers can also enjoy a selection of tender marinated grilled chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, haystack onions, and veggie frites (flash-fried and seasoned carrot sticks and green beans).

Smashburger has 13 locations throughout Northern and Central New Jersey including Clifton, East Brunswick, East Hanover, Florham Park, Hackensack, Montclair/Glen Ridge, Morris Plains, Newark Liberty International Airport (Terminal C), New Providence, North Brunswick, Paramus, Parsippany and Ramsey.  For more information on Smashburger, or to join its e-club for news, promotions and offers, visitwww.smashburger.com.